Marketing & Growth

Help take Knack to the next level
of growth and awareness

Knack is hiring a marketing and growth hacker to help drive Knack's efforts in identifying markets and executing growth initiatives.

We've been carefully managing growth but now it's time to start accelerating!

This position will straddle the traditional marketing world, SEO and Adwords, and the new techniques of growth-hacking, with a heavy emphasis on data and analysis to run experiments and validate hypotheses.

What You'll Do

  • Understand Knack users, the product roadmap, and the competitive market landscape to intimately inform all marketing initiatives.
  • Help devise, plan, and prioritize growth strategies.
  • Manage inbound marketing efforts including SEO, SEM, and content marketing.
  • Optimize and prioritize budget allocation for marketing initiatives.
  • Execute on marketing tactics to support audience-specific strategies: everything from blogs, infographics, videos, social, and landing page messaging, along with any crazy ideas you may have.

You'll get to do this working remotely with a talented, fun, tight-knit team dedicated to building an amazing product.

About You

Data is firmly a part of your tool set. You can implement appropriate tracking to measure marketing success. You know all the best practices for running an A/B test. You have deep understanding of SaaS analytical numbers like LTV, CAC, Churn, along with when these numbers are important and when they should be ignored.

You have a balance between data and creativity. You have a deep understanding of those critical SaaS numbers, but this isn’t exclusively a numbers role. We expect creativity, vision, and no fear in proposing unorthodox methods for attacking a market.

You can be both a strong contributor to the marketing and overall strategy, as well as someone who wants to get their hands dirty and execute those strategies on a daily level. This aligns strongly with our culture of flat management, getting work done, and optimizing a small team to do big things. We don’t expect you to have experience in every marketing channel, but enough to leverage expertise for an immediate impact, and a hunger to level-up in weak areas.

You have strong experience in online marketing areas like SEO, content marketing, and PPC campaigns, with experience running successful campaigns to completion.

Your comfortable dealing with the unkown. This is a huge opportunity to take a proven product from zero marketing exposure into a gigantic and emerging market. Getting to that point will require multiple experiments, huge swings and misses, and ton of work. Even defining target markets for such a versatile product can messy and ambiguous.

You’re both a teacher and a learner. You’re not afraid to admit when someone may know more than you. You have the confidence to help others level up.

You’re an outstanding communicator. You can document a problem, and clearly and succinctly outline a solution. You’re not afraid to distill things into plain English for teammates and customers.

You have experience working in fast-paced environments, prioritizing and balancing multiple projects, and working with cross-functional teams.

You want to work on a product you can be proud of that impacts thousands of people all over the world, from non-profits to the world’s biggest companies.

You go all in. You want to do your best work, and have that work make an impact.

About Knack

Knack is a no-code platform that makes it easy for anyone to build applications and workflows to do amazing things with their data.

Knack launched in 2012 and has been growing steadily as we’ve built our team, perfected our product, and nailed our product-market fit. We’re now ready to take things to the next level and maximize the opportunity for what this product can be.

So why are we different?

We’re bootstrapped: we’ve had to build something our customers actually pay for. This changes how you do things.

We’re 100% remote: and have been from the beginning. Every decision we’ve made has been based around optimizing our remote operations.

We’re small: and we like it that way. We’re more than just chat avatars-- we’ve all gotten to know each other, have grown together, and love working with each other.

We enjoy the journey: we’re in this for the long haul. We’re not chasing an exit or the next round of funding. We’re building something we’re proud of and want to keep improving on.

You can read more about Knack and the team here.

Benefits & Compensation

Define your work: our only rule is our overlap zone of 11am to 4pm EST. Otherwise find the location, environment, and schedule that is best for your life and work. It’s not about separation, it’s about optimization.

Unlimited Paid Vacation: take the time you need to stay motivated, charged, and balanced. You’ll get forced days off for birthdays and knackiversaries.

Paid Corporate Retreats: we get together twice a year at amazing locations to do normal human being things in person. We pay for your flight, lodging, and meals.

Learning Credits: an annual allowance is provided to stay on top of your game with classes, books, and conferences.

HealthCare: we offer health, vision, and dental, covering 75% of the premium for you and your dependents (spouse + children).

How to Apply

Please note that we are only considering applicants legally eligible to work in the US.

If interested, please include any social links (GitHub, LinkedIn, Twitter, etc.) and answer the following questions:

  • Why would this be a great fit for you?
  • Why would you be a great fit for Knack?
  • How can we see some of your best work?
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